About Us

Living Sustainably: The Key to Our Expertise and Our Low Prices!

It's been 40+ years since Tom Duffy first began making and selling merchandise for renewable energy systems. That lifelong passion and commitment to renewable energy and green living is in evidence all around The Solar Biz self-sustaining New Mexico headquarters. We put our products to the test every day. Our staff's knowledge comes from the best possible source: extensive personal experience with everything we sell.

We know our products beyond the data sheets. We know what works best, where and with what. While other dealers struggle with finding experienced talented employees, we’ve already been there, with every product we sell. We’re not going to have to guess at what you need, we already know what will work for you and your particular needs.

Solar is not a “Cookie Cutter” product, that’s why the mass merchandisers have had such a bad time of it in trying to sell solar to “the masses” because you’re not “the masses”. Everybody’s needs are different and to be super efficient, you need a design that’s “just right” for you. Put our two generations of experience in the sustainable living marketplace to work for you!

Our Profit Motive? In a sustainable world, everyone profits.

Our low price guarantee is unconditional and it's no gimmick. It's the result of 4 decades in the sustainable living marketplace, tracking down the most reliable products and the best deals worldwide.

As one of the oldest and biggest renewable energy distributors, we can pass our volume savings on to our customers. And conserving resources at our fully self-sustaining offices and warehouse in western New Mexico is not only good for the environment; it helps us (and you!) save big money.

Rather than see who can come up with the “cheapest quote” the smart thing to do is, speak with a solar electrical engineer to come up with the “right system” for you.

You have to be very careful with solar companies and their bids. With the hundreds of start-up companies over the past 3 or 4 years, most of them are newcomers to the industry. There are a lot of companies out there with sales people looking at computer screens selling packages, who have never even seen the product.

Solar is a new product on the planet, and most people don't possess the knowledge to make an informed decision, so they must rely on someone else, whom they hope knows what they are talking about.

It is easy for a company to come up with a lowball "Bid" and present it to you. If you don't know what is or isn't needed on that bid, it might look impressively cheap.

In the end, it’s the things that have been left out of the bid to keep the initial costs down, that you wind up buying it from your electrician or electrical supply house typically at a higher cost to you than you would have paid from a solar distributor. You see, you need all the product to make it safe and to make it work well.

For maximum efficiency every component of your system needs to be chosen carefully to work together to fit your needs and your location.